Clever promotional campaign for the new Ant-Man movie

One of the most anticipated movie releases this year is Ant-Man, based on the Marvel comics with the same name. The main character is a superhero who has the ability to shrink in size but increase in strength. This has inspired the promotional campaigns leading up to the release of the movie.

Clever promotional campaign for the new Ant-Man movie

Small billboards were put up throughout Australia which generated a lot of attention from the media and fans, as seen in the picture above. The uniqueness and humour behind this promotion is what made it so successful. Since it has been noticed by such a large amount of people movie attendance is likely to be higher. The competitive nature of the film industry requires marketers to be creative in order to get attention from fans which they were successful with in this case.

Attract customers with this Disney-themed POS display

This POS display recently caught our eye when we were out shopping in Zhuhai.  While the product itself, domino sets, is fairly standardized the company has managed to differentiate themselves and add extra perceived value. The POS and game itself is themed with popular Disney characters, which is a good choice since the product is mostly aimed towards children.

Attract customers with this Disney-themed POS display

Promotional tools such as this are a good way of increasing brand awareness and attracting new customers. Even if your product is good, people might not be interested in it unless you promote yourself properly. POS displays are one of the most effective ways of doing this and a sure way of getting attention from your customers.

Attract customers with this Disney-themed POS display

Win your own Minion-themed merchandise with this giveaway

When Despicable Me was released in 2010 it wasn't the main character that became the symbol of the movie. Instead it was the small minions which belonged to evil mastermind Gru. These small, yellow things became incredibly popular among the fans. When the movie studio decided to create the latest sequel they realized that, and made a movie focused on them. Minions will be released later this year and a lot of companies have already jumped on the bandwagon by releasing minion-related merchandise. Companies such as McDonald's and Kinder are having giveaways and promotions based on the movie. Weekender - a website based out of Singapore are having a competition where customers can win beachballs and other merchandise.

Win your own Minion-themed merchandise with this giveaway

This is a good and timely giveaway. We are currently in the middle of summer and a lot of people spend their spare time at the beach. With a giveaway such as this - the brand name will get a lot of awareness since it will be exposed to a large audience. The movie will be released in a few weeks and promotions such as this are a good way of getting people's attention.

As Above So Below movie giveaway

After the release of As Above So Below, a horror movie based in the catacombs beneath Paris. The website 'Cinetv' decided to have a giveaway of products related to the movie. The prices included a waterproof backpack and a t-shirt with the logo and name of the movie on them. Fans hoping to win these items had to enter a competition on their website.

As Above So Below movie giveaway

This type of competition and giveaway is a good way of increasing awareness of your brand. It will give attention to both the website and the movie, which is why movie studios often hand these types of items out to different competitions. By having a name or logo on the product it works as a type of advertisement. Since these products are cheap and lasts for a long time they will give a high ROI. These reasons make them a popular promotional product and used by many companies in their marketing campaigns.

Be your own Toy Story character

Toy Story is a popular movie franchise amongst both kids and adults. They have always managed to come up with innovative ways of promoting their releases and the latest movie in the series, Toy Story 3, was no exception.

Be your own Toy Story character

With this POS display from Toy Story 3 you can pretend to be your own character from the movie. This is a unique and fun way to promote a movie, and has proven to be a hit amongst the fans. Not only does this grab the attention of people shopping in the store, they will then also spread the images to their friends and on social media. This will in turn generate extra awareness for the movie. Promotional products such as this is a good way of differentiating yourself from your competitors and ensuring that your release will be a success.

Giveaway as a promotion for the new Jurassic World movie

Even if Jurassic Park was released over a decade ago, it's merchandise still sells well. With the sequel, Jurassic World, coming up - many toy companies have realized the potential in this and have produced lines of products related to the movie. As a marketing campaign - the website Collider have decided to give these toys away in a competition.

Giveaway as promotion for the new Jurassic World movie

This type of promotion is a good way of raising attention for all parties involved, including the movie, the website and the toys company. It's also a cheap marketing tactic which will then increase sales once the movie is released. Toys companies and other manufacturers often give items away to websites and in return get their brand promoted. This is often done before they release their products for sale for extra awareness.

The gift packaging of the toy will also increase perceived value and give more space for advertisement. 

These pre-release promotions have created additional buzz for an already well-anticipated movie.

Win your very own Ted bear with this giveaway

When released in 2012, the movie Ted, quickly became a box office hit. The beloved main character - a talking bear whom the movie is named after is the reason behind this. With the upcoming release of the sequel, Ted 2, AMC Movie Theatres decided to use this in their promotional campaign for the movie. By entering a competition on their website you're able to win your own Ted.

Win your very own Ted bear with this giveaway

This giveaway has received a lot of attention and has been spread hundreds of times on facebook and twitter already. Because of this success, more awareness has been spread of both the movie, and the movie theatre. A giveaway such as this is a good way of increasing brand awareness at a low cost for your company, meaning a high ROI. A toy like this can easily be customized into any shape or material to fit your promotion.

Limited edition statue for the new Batman: Arkham Knight game

With the release of the last game of the Batman: Arkham series coming up - the creators of the game have decided to release a statue when you pre-order the limited edition of the game. When customers buy the game they will receive the statue along with other gifts meant to incentivize purchase.

Limited edition statue for the new Batman: Arkham Knight game

This is a common promotional tool for games companies that has been proven to work well in the past. Since there is no other way of buying the statue - customers have no choice but to pre-order the game if they want it. This also works as a collectors item and people who have the previous ones will have extra incentive to buy the new game.

Also included is:

• Unique Steelbook case and game disk

• 80 page, full colour art book showcasing the concept art of Batman: Arkham Knight

• Limited Edition DC Comic Book

• Three unique skins packs from DC Comics' New 52 series

Marvel: On-Pack Badge Promotional Gift

Marvel are currently running a promotional campaign, that we spotted in Carrefour, China. In this campaign, Marvel are giving away an on-pack pin badge, in order to promote their new movie - Avengers: Age of Ultron.

Marvel: On-Pack Badge Promotional Gift

When consumers purchase the potato chips, then get a free badge, each of which has a different character from the movie on. These different characters will make consumers want to collect them all, especially their target audience, teenagers.

On-Pack Badge Display

The pin badges make a fantastic on-pack promo gift for a number of reasons:

• The badges will often be worn in public by teenagers, this will drastically increase the spread of awareness of this film.
• Badges are very inexpensive, so can be offered either in a giveaway, or as in this case - an on-pack promo.
• They add incentive. A free on-pack promotional gift will make consumers more likely to purchase Marvels potato chips, rather than competitors chips.
• As Marvel has done, you can print different designs or characters on each badge to entice consumers to collect them all. This will increase repeat purchases.

Marvel: On-Pack Badge Promotional Gift