Thursday 24 May 2018

Top 5 Movie Merchandise Blogs That Are Too Awesome to Miss

We all love to watch movies. Oftentimes, we watch it for entertainment purposes but we eventually get attached to a certain character. We now find ourselves head over heels for these movies. As someone who works in marketing, this could be a great opportunity to introduce awesome movie merchandise to further boost the movie's popularity.

Luckily, ODM Promotional Products, an expert in manufacturing and design, offers a range of movie merchandise that we may all get ideas from.

From the successful Despicable Me movie franchise, this free-standing POS Display is a minion heaven. It's oozing with personality and uniqueness. Not to mention that it easily attracts everyone's attention. This kind of POS Display is hard to top.

"It’s not who I am underneath, but what I do that defines me." - Batman. Who on earth doesn't recognize the Batman? This is probably one of the most successful movie franchises in the history of modern cinema. Thus, it's just proper to create a Blu-Ray Film Limited Edition Pack for this movie. The pack includes; The journey of Bruce Wayne, The Batmobile documentary, exclusive behind-the-scenes, a replica model of the broken mask from the movie. The mounted mask model serves as the packaging for the DVD set which makes it even more appealing to loyal fans.

This marketing by Ant Man together with Family Mart deserves to be part of the Top 5 list. Because they are offering a lot of incentives and discounts for their customers. Aside from the discounted movie tickets, they also offer a free mug. What makes it even better is the fact that two known brands partnered up to make this campaign a success.

"The use of promotional products remain to be the best form of advertising. By designing merchandise with your brand visuals, you are bringing your brand closer to your target market. These Kung Fu Panda colourful promotional ping pong paddles are a great example"  This excerpt from the article best describes why we these Ping Pong Paddles should be part of the list. 

Last but not the least, we have the Star Wars Activity Set. Though Star Wars is fairly known worldwide, this didn't stop them from creating great promotional products. These branded activity sets include notebooks, pens, and pads that are all in Star Wars theme. Basically, this campaign is targeted towards the younger fans.

Overall, these blogs taught us a thing or two about Movie Merchandise. Should you have questions or wishes to contact a marketing expert, please don't hesitate to contact ODM.

Tuesday 15 May 2018

Star Wars On-pack - Nestle Runs Cereal Marketing Promotions

Nestlé ran a promotional campaign for some British cereal favourites such as Cheerios and Shredded Wheat. Every cereal box purchase gives you a chance to win Star Wars special edition cereal products.

How It Works?

Inside each pack is a unique code. Enter the code on the Nestlé website for a chance to win those limited edition prizes!This awesome promotion can be found in various UK supermarkets.

Why we think the On - Pack Promotional of Nestlé is great?
  • The promotion is very timely and relevant since the new Star Wars movie has just been released on the big screen. Star Wars Episode VIII: The Last Jedi is breaking box office records. Thus, Nestlé saw this opportunity and created a promotion out of the positive hullabaloo.
  • Having a chance of getting something from your regular purchase makes the product more appealing. Consumers will greatly consider a product that offers incentives than a product that offers none. Consequently, consumers will most likely purchase the product that comes with a freebie.
  • Nestlé also considered producing varied items. They printed unique designs on different items. As a result, the variety of the free items entice the consumers to collect them all. This will result in repetitive or mass purchases. 
  • Apart from Nestlé, Star Wars also benefited from this collaboration. The franchise was able to easily promote its latest movie instalment to their target market without having to spend so much on typical adverts. This saves Star Wars from huge TV advert costs.

Utilising this on-pack promotion greatly helped both Nestlé and Star Wars film. The Swiss brand got its fair share of the consumer market whilst Star Wars received an enormous exposure of their film. 

If you want to learn more about how promotional products can raise brand awareness, contact us today.  We can't get enough of on-pack cereal promotions.

Check out other Nestlé promotions

3 Reasons Why Pokémon's New Release Collection Makes Fans Go "Gotta Get 'Em All!"

For its 25th anniversary, the Pokémon franchise has announced collaborations with different brands for special promotions and merchandise ....