Welcome to Marketing Movies. A One-Stop partner for all your Marketing Movie needs. Our services include and not limited to Promotional Products for Movie Companies (DVD / Theatre). Merchandise for Movie Companies. Licensing image rights / co-branding. In-Movie Advertising and Product Placement.

Top 3 Promotional Gift For Movie Marketing

Movie marketing has never been so competitive. Every movie promoter just wants to have an edge over the rest. It might sound a little tense but it's a healthy and positive competition. Everyone just keeps on improving til they hit the spot. Now, we're going to list the top 3 promotional gifts for movie marketing.

Promotional Gift for Movie Marketing


Top 3 Promotional Gift For Movie Marketing

First on our list is the custom-made sandwich box from Lady's choice. This promo gift is a collaboration between Lady's choice and Captain America. It is made from durable, non-toxic material so you are sure that your kids enjoy eating their sandwiches from their Captain America lunch box safely. 


Top 3 Promotional Gift For Movie Marketing

We are all aware that the Spiderman Movie installment is always a box-office hit. But, the movie marketers are not too complacent and they all know that they could even improve the movie's marketing. This time, the team collaborates with one of the worlds fast food giant - McDonalds. The brand offers spiderman promotional action figures.


Top 3 Promotional Gift For Movie Marketing

Top 3 Promotional Gift For Movie Marketing


Despicable Me and The Secret Life of Pets are two of the most popular movies for kids today. These movies offer exclusive marketing gifts that promote their movies across wide demographics. Just recently, they released their own line of toiletries complete with eye-catching custom retail packaging.

The Despicable me pack includes one bath gel, one shampoo-conditioner, and a bath sponge. Whilst the Secret Life of Pets gift set includes one liquid bath soap, one shampoo-conditioner, and a free promotional figurine.

Overall, we love how movie marketing is growing rapidly. It just means that the industry in progressive and effective at the same time. 

So, if you would like to create your own set of effective marketing and promotional items, feel free to contact us anytime. Our team is always ready to answer all your queries.



Spiderman Collaborates With McDonald - Promotional Toys

We are all aware that the Spiderman Movie installment is always a box-office hit. But, the movie marketers are not too complacent and they all know that they could even improve the movie's marketing. This time, the team collaborates with one of the worlds fast food giant - McDonalds. They offer customers promotional toys.

Customers dine in Mcdonalds, then gets to choose between the Spiderman promotional toys. It's a pretty simple gift with purchase campaign but it sure is effective.

Spiderman Collaborates With McDonald - Promotional Toys

What do we think of Promotional Toys?

Giving out custom toys is a good way to get a positive response for your company. Everyone loves to have fun! In Spiderman's case, when they receive the Spidey toys, they'll be more excited to watch the movie. Also, this collaboration between McDonald's and Spiderman is a sure win move for both brands. They'll both reap positive effects for their respective brands.

Why Do We Love Spiderman's Promotional Toys?

  • Creative - The concept is exceptional. The marketers behind Spiderman know that their target market are kids and kids at heart. Hence, they've partnered up with McDonald's and offered their custom toys as freebies for McDonald's Happy Meal.
  • Customisable  - Well, Spiderman did really good at customisation as they've created toys out of their characters. It's really good and everyone loves it. Their toys do not look cheap as it's made from quality materials.
  • Variety - Lastly, Spiderman and Mcdonald's offer a variety of toys. It's not just a simple freebie but a collectible promo. This is really beneficial because this encourages customers to dine more in Mcdonalds to complete the set. And at the same time, Spiderman gets the attention they needed.
Overall, this collaboration between these giant brands is perfect. Spiderman isn't just promoting their movie they're also helping McDonalds get more customers. It's a good partnership.

If you're interested to know more, please don't hesitate to contact us. Our product designers will help you market your movies.







Spiderman's Movie Standee Effectively Draws Customer Attention

Spiderman: Into the Spider-verse movie is going big on their marketing. They've installed a life-size movie standee at various cinemas across Asia. This free standing display unit is drawing a lot of attention from movie-goers. Everyone feels massive excitement for the movie. 

Spiderman's Movie Standee Effectively Draws Customer Attention

What Is A Movie Standee?

A standee is a large display used in marketing the movie. Aside from traditional movie trailers, tv, and print advertising, movie marketers also use movie standees. Here are few reasons why you should use this retail display standee

Stimulate Sales
When you display a standee for movie marketing, it will boost your sales immediately. This will affect the decision making part of the movie-goer. When someone sees the movie standee, this will inform him that this movie is here. This is because standees are usually stationed right outside the cinema. Here's a tip from longtime movie marketers, you can create interactive displays. Check out this engaging displays below


Attractive and Customisable Design
With our advanced technology, you get standees with attractive design and state-of-the-art graphics. This helps in catching the attention of the moviegoers. If you have an excellent design and colour on your standees, consumers will see your movie to be that good as well.

Durable and Mobile
Mostly, standees are made from cardboard. Even if its material is lightweight, it's very sturdy and affordable. In fact, it could stay up for how many weeks on display. Furthermore, it's light materials make it possible to move the display around.

Also, you can customize your standee so it will represent your movie. 

Overall, this movie standee is really effective when it comes to marketing and promotion. 

If you want to have your very own standee, feel free to contact us anytime. Our team is always ready to take your marketing and manufacturing queries.

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Lego Batman The Movie Wows Everyone With Their Custom Standee

Lego Batman The Movie informs movie fanatics of their newest movie installment through this incredible custom standee. The marketing team of the movie strategically placed these standees at various cinemas across Asia. 

Well, what makes this promotional item more interesting is its structure. Incredibly, this standee is actually interactive. The team behind the movie's marketing assures everyone that this isn't just your typical movie marketing. Instead of the traditional 2D retail display standee, they've created something that is interactive. 

Lego Batman The Movie Wows Everyone With Their Custom Standee


Movie-goers may revolve the standee and match the head, body, and legs of the characters. They can even go wild and match it the body of another character. This creates a totally new character!

Why do we think this custom standee from Lego Batman is amazing?


  • Creative and Fun - Admittedly, I had so much fun revolving the standee. It successfully got everyone's attention and it made us spent several minutes interacting with it. Therefore, we highly recommend this custom standee as it is really effective when it comes to catching everyone attention.
  • Customisable - Obviously, standees are highly customisable. This is the reason why a lot of movie marketing teams utilise this kind of promotion. It's easy, promising, and effective.
  • Full Branding - We love how the team brands these custom cardboard standups at every angle. Printing the major characters on the standee helps a lot with the promotion. As a result, customers immediately recognise the movie even from afar. 
Overall, we adore this creative promotional campaign from The Lego Barman The Movie. It brings excitement to every movie fanatic. This type of standee leaves a good impression with everyone. 

If you would like to create your first-ever standee, feel free to contact us. Also, our team of experts is always ready to answer all your manufacturing and marketing queries.

Check out other Promotional Product Options:





2 Incredibly Interesting Movie Marketing Gift Ideas

Co-branding is a widely used promotional method by many companies. In this promotional method, two brands are being promoted at once. This is especially helpful for marketing movies. Production studios can strike a deal with other brands to promote their movies more effectively by giving away freebies or gift with purchase and marketing gifts. Two of the best move marketing gift ideas are gwp promotional figurine from Lynx and complimentary customized cup by Soltan.

Here's What Set Them Apart

How A Promotional Figurine Can Boost In Store Sales – Lynx and Marvel Collaboration

Lynx just recently co-branded with Marvel Comics as part of their latest brand campaign. The beauty brand is giving away limited edition Avengers promotional figurine. Customers will get an on-pack figurine with every purchase of their Body Wash. 

How A Promotional Figurine Can Boost In Store Sales – Lynx and Marvel Collaboration


Marvel connects with customers in a more personal level as the figurines are long lasting thus, extends brand engagement and exposure. These are collectible items that kids and kids at heart will truly love. Giving free items to consumers is a great way to encourage them to purchase more and support the movie at the same time



Complimentary Customized Plastic Cup: A Simple Strategy to Boost Sales

Soltan, on the other hand, is offering a free customized plastic cup with Pixar's The Incredibles 2 design. This is perfect for every day use. Moreover, it is a simple reminder to customers to keep their bodies hydrated and protected from the sun.

"Have an Incredible Summer" is a fun tagline that they added. It definitely increased brand recall. For this one, offering a product that complements their summer promotion gives customers a reason to make a purchase. This is because it establishes the fact that they need to protect their skin and health from the harsh sun.

Did you find these ideas interesting? Why not speak with us to know more about your promotional product options? Or browse through our blogs for more exciting ideas?




Nestle Attracts Customers With Its Playful Custom Cereal Packaging

Nestle wows us again with its custom cereal packaging for its Cheerios cereals! As of now, Nestle is the largest food and beverage company in the world. They are well-know for producing healthy yet tasty cereals all over the world. What better way to promote its product and widen your customer audience than with the use of custom retail packaging?

Nestle Attracts Customers With Its Playful Custom Cereal Packaging 

What makes Nestle's Custom Cereal Packaging stand out?

  • Stimulating Sales. The cereal packaging stands out to the general audience because of its Jurassic World: Fallen Kingdom design. The Jurassic Park movie series are extremely popular and with the release of a new Jurassic World film this June 2018, the hype has been re-ignited. This Movie Marketing can help you increase your profitability as you can free ride from the movie's popularity which attracts young and old customers. This is because it is a classic film that brings nostalgia.
  • Customer Loyalty. Existing customers are more likely to remain loyal. This is because they are sparking their customers' interests. This means that their continuous repeated purchasing behaviours will be more probable and may even be willing to pay more.
  • Playful Packaging. On the back of this promotional movie packaging, you can see the iconic dinosaur from Jurassic Park. This is a really fun idea because the user it allows the user to cut the dinosaur. After that, adults can turn it into a hand puppet which children can play with. This cut-out packaging appeals particularly to children and with their pester power, it can boost your revenues! This is an efficient way of utilising your cardboard packaging, making your customers believe that they are getting more.

What could be better?

In order to appeal to a wider market and attract sales, it is better if Nestle also use the other dinosaurs and turn it into collectible promos. This would surely increase the sales for this product as kids would want to collect all of them. It is also a good idea if Nestle offers a Gift with Purchase for this cereal to really grab people's attention. Check out Thumb Wrestler Toy – Promotions by Cereal Companies for example.


If you need more food packaging solutions to attract more attention and boost your sales, contact us at ODM Group. We are more than happy to help you blast off your new project! Our in-house design team, Mindsparkz, can create unique designs that will suit and capture your brand's style. With the help of our merchandising team, we can produce something high quality but still fit your marketing budget.

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Attract kids with NestlĂ©’s Children Marketing! – Action Figures

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets

Despicable Me and The Secret Life of Pets are two of the most popular movies for kids today. They have also released exclusive movie merchandise to promote their movies across wide demographics. Just recently, they released their own line of toiletries complete with eye-catching box packaging.

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets


Each boxed gift set is nicely-packaged and branded. Despicable Me gift set contains one bath gel anad one shampoo-conditioner with sponge as gift with purchaseThe Secret Life of Pets gift set includes one liquid bath soap, one shampoo-conditioner, and a free promotional figurine.

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets


What we love about their promotion is their use of custom retail packaging and on-pack gifts. They gained lots of advertising benefits from putting together a toiletry collection. So, how did the gift set helped their movie marketing strategy?

Benefits of Using a Custom Toiletry Gift Set:


  • Practical Products Attract More Customers: Customers are always looking for great deals. Moreover, with all the items they need inside the pack, customers don't have to scan the grocery shelves for these items, saving them time and energy.
  • Familiar Designs Stand Out on Shelves: Since The Secret Life of Pets and Despicable Me are popular among kids and adults, the products did stand out on the shelves. The packaging alone compel customers to make a purchase.
  • Furthers Brand Engagement: With exclusive merchandise, they make a stronger impression on their viewers. Thus, it increases viewership and sales on other merchandise. Moreover, it encourages young kids to take care of their bodies.
  • Incentivizes Customers: The free on-pack gifts serve as rewards for purchasing. In turn, customers may give back by buying the DVD or watching the next movie installment.

We certainly love how Despicable Me and Secret Life of Pets spread good vibes through their custom retail merchandise. They help increase viewership, retain interests, anmd increase sales!

Should nyou need help for your own promotional projects, contact ODM! we can help from product brainstorming sessions to product design, to actual manufacturing of promotional products.


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