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Star Wars Promotional Movie Packaging for Boosting Sales

Many brands use promotional movie packaging to attract more people to buy. They do this by stimulating their interests. Using promotional movie packaging may help businesses' profitability to increase. An example below is from Nestle used to appeal to Star Wars fans through in-store marketing.

Promotional Movie Packaging for Boosting Sales 

How Beneficial is Promotional Movie Packaging?

  • Stimulating Sales. The packaging stands out more as it has images from a well-known movie, Star Wars. Customers buy more if they have interest on the movie and may potentially be more willing to pay more.
  • Customer Loyalty. Existing customers are more likely to remain loyal. This is because they are sparking their customers' interests. This means that their continuous repeated purchasing behaviours will be more probable.
  • Finer Brand Remembrance. Using promotional movie packaging may help customers remember the brand more. This is because of its distinctive designs that use Star Wars assets. On the photo below, the promotion of the movie is smaller than the Nestle's logo. It is more likely that they will retain information about the brand more. As a result, this may potentially encourage customers to buy the same brand whenever they shop for cereals.
  • Additional Customers. Customers unfamiliar with the movie may feel curious and buy the cereal. However, this is not only because of its visual impact. It can be because of its gift with purchase (lightsaber). This helps to be more appealing, specifically to children. Most children do not have the buying power to buy it on their own. On the other hand, they have pester power which can be useful in this scenario. Lastly, a clip is a part of the free gift to keep the cereal fresh after opening. This can be attractive to the general audience because it adds convenience.
Promotional Movie Packaging for Boosting Sales 

Summary

In conclusion, using promotional movie packaging has several advantages. It benefits the company in terms of sales and brand image. Above all, it also benefits their customers. It helps them recognise the brand more, especially if they like the movie on the packaging.
Want to produce your own promotional movie packaging like this? Please contact The ODM Group to make an inquiry on promotional products and we'll make sure that you will be delighted with the results! To know more about our other services, please click for promotional product service.

Great Cereal Box Movie Promotions that Broke Box-Office Charts

Aside from the massive LED billboards, colourful tarpaulins, and exciting movie trailers,  movie promoters partner up with various cereal manufacturers to promote their movies. These great cereal box movie promotions are as good as the movie itself. 

We have listed the top 3 cereal box movie promotions from ODM. Check out the list below.

Koko Crunch Gift with Purchase – Ice Slider Figurine


Great Cereal Box Movie Promotions that Broke Box-Office Charts

The Ice Age franchise saw an opportunity to easily reach out to their target audience. Partnering up with Nestlé's Koko Crunch could easily give the franchise the much-needed boost to propel its movie to the top. Koko Crunch introduced a simple gift with purchase campaign. For every box purchased, the customer receives an ice slider figurine that serves as an on-pack gift item.


Great Cereal Box Movie Promotions that Broke Box-Office Charts

Nestlé is really the go-to-brand for movie promoters since they offer a variety of products. This time, Rio, another animated movie, reached out to this top brand for their newest marketing campaign. Rio is offering customers a chance to grab their limited edition whistle everytime you purchase a box of Honey Stars cereal. This on pack gift promotion appeals to the fans of both the cereal and the movie.


Great Cereal Box Movie Promotions that Broke Box-Office Charts

Lastly, here is an offering from Kellog's Frosties. This on pack promotion features a free custom pencil topper that comes with every purchase of this all-time favourite cereal. Like the other entries, this partnership could greatly benefit both parties.

With all the newest and creative marketing strategies that have been circulating in the industry, these cereal box movie promotions will always remain a favourite amongst movie promoters.

If you are interested in creating your own cereal box movie promotions, feel free to contact us. ODM is an expert when it comes to designing, manufacturing, and planning. We'll not hesitate to answer all your queries when it comes to marketing.

Doraemon Promotes its Movie through discounted Promotional Tote Bags

The first Doraemon movie can be traced back to the 1980s. Since then, they have not stopped from producing new movies every once in a while. But, what makes this franchise so successful? It has something to do with the efforts made by Doraemon's brilliant marketing team.

One noticeable campaign that was launched by this franchise was their purchase with purchase promotional tote bags. For every HK$150 spent, this entitles the customer to purchase discounted Doraemon - themed promotional tote bag for only HK$30. That's about USD 4 and so this campaign quickly gained traction with customers. 

Doraemon Promotes its Movie through discounted Promotional Tote Bags


Why Do We Love these Promotional Tote Bags?

  • Their designs are really cute and appeal mostly to the younger consumers. They didn't limit their designs. Instead, they offer a variety of designs wherein people may choose and even collect all designs. Consumers love cute items such as these promotional tote bags.
  • Producing such promotional items don't necessarily mean a huge marketing budget. These items are cheap yet effective. The materials used to produce these promotional tote bags can be locally sourced. But if you need a hassle-free process to get these items, simply contact ODM so they can help you asap.
  • Getting discounts from your regular purchase is better than products that offer nothing. Consequently, this makes the product more appealing since consumers will most likely prefer something that offers incentives.

The use of promotional tote bags has tremendously benefited the Doraemon Franchise. They have gained enormous exposure. Hence, attracting a huge following. 



If you want to learn more about how promotional products can raise brand awareness, contact us today. We specialize in designing, sourcing and manufacturing promotional gifts as well as great promotional tote bags.

If you want to see other successful Doraemon marketing campaigns, check out the links below.
Talking about Tote bags, why not check out our Patented Reflective Bags for something really unique on your next marketing campaign.

Top 5 Movie Merchandise Blogs That Are Too Awesome to Miss

We all love to watch movies. Often times, we watch it for entertainment purposes but we eventually get attached to a certain character. We now find ourselves head over heels for these movies. As someone who works in marketing, this could be a great opportunity to introduce awesome movie merchandise to further boost the movie's popularity.

Luckily, ODM Promotional Products, an expert in manufacturing and design, offers a range of movie merchandise that we may all get ideas from.





Top 5 Movie Merchandise Blogs That Are Too Awesome to Miss

From the successful Despicable Me movie franchise, this free standing POS Display is a minion heaven. It's oozing with personality and uniqueness. Not to mention that it easily attracts everyone's attention. This kind of POS Display is hard to top.





Top 5 Movie Merchandise Blogs That Are Too Awesome to Miss

"It’s not who I am underneath, but what I do that defines me." - Batman. Who on earth doesn't recognize the Batman? This is probably one of the most successful movie franchises in the history of modern cinema. Thus, it's just proper to create a Blu-Ray Film Limited Edition Pack for this movie. The pack includes; The journey of Bruce Wayne, The Batmobile documentary, exclusive behind the scenes, a replica model of the broken mask from the movie. The mounted mask model serves as the packaging for the DVD set which makes it even more appealing to loyal fans.


Top 5 Movie Merchandise Blogs That Are Too Awesome to Miss

This marketing by Ant Man together with Family Mart deserves to be part of the Top 5 list. Because they are offering a lot of incentives and discounts for their customers. Aside from the discounted movie tickets, they also offer a free mug. What makes it even better is the fact that two known brands partnered up to make this campaign a success.


Top 5 Movie Merchandise Blogs That Are Too Awesome to Miss

"The use of promotional products remain to be the best form of advertising. By designing merchandise with your brand visuals, you are bringing your brand closer to your target market. These Kung Fu Panda colourful promotional ping pong paddles are a great example"  This excerpt from the article best describes why we these Ping Pong Paddles should be part of the list. 



Top 5 Movie Merchandise Blogs That Are Too Awesome to Miss

Last but not the least, we have the Star Wars Activity Set. Though Star Wars is fairly known worldwide, this didn't stop them from creating great promotional products. These branded activity sets include notebooks, pens, and pads that are all in Star Wars theme. Basically, this campaign is targeted towards the younger fans.

Overall, these blogs taught us a thing or two about Movie Merchandise. Should you have questions or wishes to contact a marketing expert, please don't hesitate to contact ODM.



Star Wars On-pack - Nestle Runs Cereal Marketing Promotions

Nestlé ran a promotional campaign for some British cereal favourites such as Cheerios and Shredded Wheat. Every cereal box purchase gives you a chance to win Star Wars special edition cereal products.


Star Wars On-pack Nestle Cereal promotion: A Timely Promotion
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion



How It Works?

Inside each pack is a unique code. Enter the code on the Nestlé website for a chance to win those limited edition prizes!This awesome promotion can be found in various UK supermarkets.


Star Wars On-pack Nestle Cereal promotion: A Timely Promotion
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion

Why we think the On - Pack Promotional of Nestlé is great?
  • The promotion is very timely and relevant since the new Star Wars movie has just been released on the big screen. Star Wars Episode VIII: The Last Jedi is breaking box office records. Thus, Nestlé saw this opportunity and created a promotion out of the positive hullabaloo.
  • Having a chance of getting something from your regular purchase makes the product more appealing. Consumers will greatly consider a product that offers incentives than a product that offers none. Consequently, consumers will most likely purchase the product that comes with a freebie.
  • Nestlé also considered producing varied items. They printed unique designs on different items. As a result, the variety of the free items entice the consumers to collect them all. This will result in repetitive or mass purchases. 
  • Apart from Nestlé, Star Wars also benefited from this collaboration. The franchise was able to easily promote its latest movie instalment to their target market without having to spend so much on typical adverts. This saves Star Wars from huge TV advert costs.
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion


Utilising this on-pack promotion greatly helped both Nestlé and Star Wars film. The Swiss brand got its fair share of the consumer market whilst Star Wars received an enormous exposure of their film. 


If you want to learn more about how promotional products can raise brand awareness, contact us today.  We can't get enough of on-pack cereal promotions.


Check out other Nestlé promotions


Cars 3 Promotional Water Bottle: A Smart Marketing Trick

Cars is undeniably one of the most well-received Pixar-Disney animated movies of 2017. Fans from all over the world probably know all the characters' names by heart and they would probably recognize them on posters and other adverts. 

The success of Cars 3 is partly due to its effective marketing effort. Check out your local department stores, and you'll surely find a host of movie merchandise that will unleash your inner fangirl/fanboy. You'll find Cars 3 images printed on mugs, bags, lunch boxes, shoes, school supplies, and even bed sheets. They have been doing this marketing strategy since the first installment, and the result is a huge fan base and cool Cars merchandise that is worth collecting!

Just recently, Soltan has started giving away one free Cars 3 promotional water bottle for every purchase of 2 Soltan products. In an effort to improve their sales, they also advertised this on their security scanners at the entrance. The strategy is, of course, simple, yet significantly helped both brands achieve great results. 

What Can We Learn From This Collaboration?

  • Strategic Placing of Adverts: Welcoming the customers are two security scanners with posters promoting "2 Soltan + Free Cars 3 Water Bottle" combo. The idea is simple but the impact is great as people are informed beforehand that they would get FREE Cars 3 merchandise when they buy 2 Soltan products. Visually and mentally stimulating, the adverts condition fans to buy the product once they enter the store.

Cars 3 Promotional Water Bottle: A smart Marketing Trick
Security Scanner Adverts and Cars 3 Promotional Water Bottle

  • Effective Use of POS Display: The use of POS display, reminded customers that they are getting a cool freebie when they purchase two of their products, hence, reinforcing their campaign. They are available in Boots, and knowing they have a lot of competitors, using a POS display gave them a chance to stand out. 

Cars 3 Promotional Water Bottle: A smart Marketing Trick
Cars 3 Promotional Water Bottle POS Display

  • Convenient Promotion: Cars franchise was able to promote its latest installment even inside a drug store, so people are reminded to never miss the release date. The use of adverts and POS display is an effective way to gain attention and boost sales.
    Cars 3 Promotional Water Bottle: A smart Marketing Trick
    Cars 3 Promotional Water Bottle
  • Health Benefits: The promotional water bottle and Soltan skin protection product combination is a great way to promote healthy lifestyle. Customers will remember to drink lots of water and apply lotion or sunscreen before they head to the movie theater!
The use of promotional water bottle, POS display, as well as adverts have tremendously benefitted both Cars 3 and Soltan. Soltan has gained enormous exposure while Cars 3 enjoyed high ticket sales and huge following. 

If you want to learn more about how promotional products can raise brand awareness, contact us today. We specialize in designing, sourcing and manufacturing promotional gifts as well as POS displays.

For new and ingenious promotional product ideas, read:



Despicable Me 3 GWP: Koko Krunch Creative Promo Gift

Despicable Me 3 is one of the top  grossing animated films of all time with $1,024,824,370 gross income. It's no surprise that the third movie franchise earned this big since considering the effort they put in promoting the movie. Just recently, Despicable Me 3 has collaborated with Nestle's Koko Krunch in an effort to boost movie sales and market reach. 

Despicable Me 3 GWP: Koko Krunch Creative Promo Gift
Despicable Me 3 GWP: Koko Krunch Creative Promo Gift 

The pair-up resulted in a fun and creative promo gift! Fans will get a Despicable Me 3 family photo clip for every purchase of Koko Krunch.

Despicable Me 3 GWP: Koko Krunch Creative Promo Gift
Despicable Me 3 GWP: Koko Krunch Creative Promo Gift 


Simple, yet it left a huge impact on their target market. Why do we love this promotional strategy? Below, we listed the pros of using this creative promo gift:

  • Nurtures Creativity: The cut-out photo frame is a great way to teach children to use art tools properly. For example, kids will learn how to handle the scissors safely and cut with precision. Perfect as an art project, this gift allows them think outside the box.
  • Great Marketing Tool for Both Products: In order to get the cool cutout frame, fans have to buy a box of Koko Krunch, which is being sold within supermarkets. As such, it not only promoted the movie, but it also helped improve the breakfast cereals' sales. Both Despicable Me 3 and Koko Krunch benefited from this marketing move.
  • Fosters Family Values: Family is the central theme of the movie, which resonates well with the Chinese market. It's a wholesome art project that kids and parents can easily make. Parents can guide their kids when cutting the frame and pasting their pictures, thereby nurturing parent-child bond. 
  • Promotes Healthy Eating: Kids are picky eaters. But seeing their favorite Despicable Me 3 character printed on the box could encourage them to not skip their breakfast. The characters are easily recognizable, which can help attract kids' attention. Because majority of the fans is kids, it's a great way to promote eating healthy foods for breakfast.
Creative, simple, and interactive, these qualities are what made this promo gift effective. It's proof that you don't have to have an elaborate or expensive promotional product to make a name in the business world. 

Love this clever idea? Or do you need fresh product ideas to promote your brand?  We can help you come up with new and creative promotional gift concepts and product designs to boost your promotional campaign. We are a one-stop shop that specialize in sourcing and manufacturing of promotional products. Feel free to contact us.

Explore other promotional product concepts relating to cereals. Here are other promotional ideas for you: