Monday 31 August 2015

Marketing campaign promotions by Fack Ju Göhte

After the great success from Fack Ju Göhte, there will be Fack Ju Göhte 2 released in the cinemas on September, 10th this year.
To promote the new movie, the marketing campaign has been promoting on Twitter and Facebook with different promotional products.

Marketing campaign promotions by Fack Ju Göhte 
In this campaign, you can win different products from Teufel and Sony. Today, competitors can win an original bag from the movie from aunts&uncles.
Promotional products like bags and headphones like used here in these campaigns are great products to advertise with. Fack Ju Göhte shows of a great strategy to establish the movie as a kind of a brand to enhance costumer retention and increase the awareness of this movie and future movies. 

Interested how promotional products can help you to promote your next movie? Feel free to contact us to learn more about marketing items and their benefits. 

Sunday 30 August 2015

Peanuts Movie Offers Branded Merchandise

As part of the marketing campaign for the new Peanuts Movie, the official Peanuts Snoopy Store has released their branded Peanuts Movie Gifts merchandise. This merchandise varies from branded tote bags, branded mugs to branded fridge magnets.

Peanuts Movie Offers Branded Merchandise
Peanuts has been a renowned brand for decades, by offering this merchandise, they will appeal to longtime as well as new fans. These products are relatively cheap to produce and the Peanuts brand is clearly highlighted here, be it in the characters or the title.

Interested how promotional items like these figures can help you to promote your movie? Feel free to contact us to learn more about movie marketing and the benefits of promotional items.

You want to read more about different movie merchandise and how these items can help you with your promotion, check out our other represented products:

Tuesday 25 August 2015

Limited Rocket & Groot figures as promotional merchandise

Guardians of the Galaxy came into the theaters in 2014 and had great success, even now, the movie and the figures are still very popular. The online shop Toy-Palace is offering limited Rocket & Groot figures as buy able merchandise.

Limited Rocket & Groot figures as promotional merchandise
This is a common promotional tool for movies. Especially when children are part of your target audience, figures are a great way to enhance your movie's awareness and recognition.
As the figurines are limited, they will attract many more people to collect this movie merchandise, which will increase the movie's popularity even more.

Interested how promotional items like these figures can help you to promote your movie? Feel free to contact us to learn more about movie marketing and the benefits of promotional items.

You want to read more about different movie merchandise and how these items can help you with your promotion, check out our other represented products:


Tuesday 18 August 2015

The Gift Personalized Marketing Gifts

The Gift, a new thriller recently released, took an extremely original take on their promotional marketing campaign. . As part of the campaign, 50 writers/editors/critics/reporters received some uncomfortably specific personalized gifts. The packages contained a note from a high school friend, “Gordo,” that referenced trips, obsessions, phobias or other personal trivia and tidbits.
The Gift Personalized Marketing Gifts
These personalized gifts were based on obscure stories or anecdotes that the recipients had shared publicly on Facebook, Twitter and other sites. The marketing goal was to make the recipients feel uncomfortable and recreate the ambiance of the thriller film.
The Gift Personalized Marketing Gifts
From this gifts became more personalized and creepy, the above example was sent to a journalist showing his cat superimposed upon a tshirt. This photo was found on an Instagram post taken and the marketing team had to have put a lot of effort in locating this photo.

The aim of this campaign was to get people talking, discussing and sharing information of The Gift. This type of viral campaign does not always succeed, but when effort and originality is inputted then there is a much stronger chance of the film trending.  Reviews from The Gift have been extremely positive and this marketing campaign has been widely shared and spoken about. It would appear that Gordo is still out there and watching.

Thursday 13 August 2015

Fantastic Flaming Drone Marketing for Fantastic 4

As part of the marketing campaign for the new Fantastic 4 movie,"viral video agency" Thinkmodo has created a human shaped flaming drone. The film was shot at the Nassau County's Fire Service Academy. On set to help manage the stunt were 10 firefighters and two chiefs with access to fire trucks, water, CO2 and gas masks, alongside the professionals operating the drone.

Fantastic Flaming Drone Marketing for Fantastic 4  
Drones are a fantastic way of marketing, these little gadgets can be bought cheaply nowadays and are increasingly popular with children as well as avid users, though they favour more expensive hi-tech drones. In the case of Thinkmodo, this is not the first time they've used drones as part of a movie's marketing campaign, they previously used human shaped drones flying around New York to promote 'Chronicle'. 
Fantastic Flaming Drone Marketing for Fantastic 4  
Since it has been noticed by such a large amount of people movie attendance is likely to be higher. The competitive nature of the film industry requires marketers to be creative in order to get attention from fans which they were successful with in this case.

Please see below for the exciting video, and if you're interested in interesting marketing ideas or promotional campaigns please be sure to contact us.



3 Reasons Why Pokémon's New Release Collection Makes Fans Go "Gotta Get 'Em All!"

For its 25th anniversary, the Pokémon franchise has announced collaborations with different brands for special promotions and merchandise ....