Minions marketing campaign pays off

If you are one of the few people who have not seen the advertisements and promotions, this may come as a shock. The Minions are here, and an estimated $593 million worth of advertisements and promotions means that they'll be here for a little while longer. The Minions, with the help of partners including Amazon, General Mills, McDonald's, Comcast and Snapchat, can now be found alongside anything that is basically yellow. 

Minions marketing campaign pays off

Recent box office recordings, show that this marketing gamble has paid off, with $100 million overseas and another $100 million expected for the US opening weekend. Although the film is mainly aimed at a younger audience, this heavy marketing has made sure that The Minions have gained everyone's attention. Movie marketing is famous for their large marketing campaigns and The Minions have been no exception. 

Minions marketing campaign pays off

T-shirt giveaway for Pixels from AMC theatres

Pixels is one of the most anticipated movie releases of the year. The plot is based around aliens invading earth, taking the form of characters from classic arcade games. The movie is set to be released on July 24th and in preparation for this, AMC theatres, has decided to have a t-shirt giveaway.

T-shirt giveaway for Pixels

As seen below the messages are printed with logos and text related to the movie. The humorous side to them means that people are more likely to be interested in them. Since the logo from the movie is printed on the t-shirts the brand awareness will increase.

T-shirt giveaway for Pixels

This means that the t-shirts will work as a type of advertisement which is why movie studios often give them away to websites. The websites will get more attention from this type of promotion as well meaning that it benefits both parties. T-shirts are one of the best promotional products due to their versatility. Basically any design can be printed on to them, meaning that they can be used by any brand.