Thursday 23 August 2018

Magazine Advertising with In Pack Gifts for Movie Buffs

Star Wars and Marvel got their young fans exciting collectible merchandise. Marvel Heroes magazine's Special Movie Gift Issue included an in pack gift- Dart Blaster Toy - while Star Wars included 2 foam rebel gliders, Boba Fett collectable figurine, 2 posters as gifts with purchase. The Kiddie magazines were spotted at a UK books and stationery store.

Magazine Advertising with In Pack Gifts for Movie Buffs

Utilising their magazines to promote their upcoming movies is certainly one of the best ways to reach out to their target market. We believe that magazine advertising can further improve brand awareness and the inclusion of gifts with purchase enhances brand interaction. Here's why:

  • It's tangible and can sustain the excitement of  fans as they anticipate the release of the new magazine issue and the movie.
  • Moreover, the addition of toys and other exclusive merchandise make the fans even more eager to watch the movie.
  • The promotional toys certainly make great collectible items because they were given away as a special gift. In time, their value will increase and will be considered as a limited edition item.
  • We are certain there are special articles and interviews about the upcoming movies in the magazines that are not published online. As such, getting this special issue is like allowing customers into a secret, making them want to watch the movie even more.
Magazine Advertising with In Pack Gifts for Movie Buffs

In conclusion, we believe that marketing movies through magazines and the use of in-pack gifts can help in their promotion. Although the invention of internet makes it possible to replay past interviews and show articles about the movie, nothing can beat the feeling of owning a copy of a magazine that featured their favorite movie, complete with exclusive merchandise and never before seen interviews/photos of their favorite characters. The excitement that comes with anticipating the next issue is priceless! Unlike TV, printed magazines can be kept and reread every once in a while. And when they're not connected to the internet, they can just flip through the pages of the magazine and enjoy reading.

If you want to learn more about marketing movies with promotional products, please check out our blog. We have hundreds of case studies that you might find interesting. You may also visit The ODM Group website to see some of our previous projects and thousands of case studies that might help your business promotions.

Monday 20 August 2018

Despicable Me 3 Wowed Customers with Exciting Contest Giveaways

Last year, Despicable Me 3 had collaborated with Weetabix Cereal to promote their latest movie installment. Despicable Me had set up an on-pack contest where customers got a chance to win high quality contest giveaways.

Despicable Me 3 Wowed customers with Exciting Contest Giveaways

Joining the contest was easy. All the customers had to do was find their unique code in their cereal boxes. Then they would need to visit and finally enter their code for a chance of winning hourly prizes. Remote controlled drone, flying unicorn, and night vision goggles were up for grabs.

Despicable Me 3 Wowed customers with Exciting Contest Giveaways

We love this movie marketing tactic because:

  • Appealing: Weetabix and Despicable Me are popular among kids and kids at heart, more so the customer incentives being given away. This is important when building a solid fan base.
  • Items are of High Quality: The products are more high end and can be seen as worth the few dollars they spent on their cereals.
  • Encourages Healthy Eating: Kids can be very picky sometimes. The prizes serve as a unique incentive for kids to eat and finish their cereals. This way, they are compelled to buy a new box of cereals until they win.
  • Associate the Film and Cereal Brand with Cool Gifts: The excitement that comes with entering online contests drives customers to buy more! Moreover, even after the contest, their experience will get them to associate the brands with cool gifts!
  • Fun and Engaging: Such promotions are fun and engaging as it involves active participation in the part of customers. This means continuing exposure to the brands from the time they purchased their box of cereals until they win despicable Me's exclusive merchandise.
In conclusion, this promotional strategy by Weetabix and Despicable Me 3 is truly effective and compelling. If you want to achieve the same success, contact ODM  today.

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Monday 13 August 2018

Star Wars Promotional Movie Packaging for Boosting Sales

Many brands use promotional movie packaging to attract more people to buy. They do this by stimulating their interests. Using promotional movie packaging may help businesses' profitability to increase. An example below is from Nestle used to appeal to Star Wars fans through in-store marketing.

Promotional Movie Packaging for Boosting Sales 

How Beneficial is Promotional Movie Packaging?

  • Stimulating Sales. The packaging stands out more as it has images from a well-known movie, Star Wars. Customers buy more if they have interest on the movie and may potentially be more willing to pay more.
  • Customer Loyalty. Existing customers are more likely to remain loyal. This is because they are sparking their customers' interests. This means that their continuous repeated purchasing behaviours will be more probable.
  • Finer Brand Remembrance. Using promotional movie packaging may help customers remember the brand more. This is because of its distinctive designs that use Star Wars assets. On the photo below, the promotion of the movie is smaller than the Nestle's logo. It is more likely that they will retain information about the brand more. As a result, this may potentially encourage customers to buy the same brand whenever they shop for cereals.
  • Additional Customers. Customers unfamiliar with the movie may feel curious and buy the cereal. However, this is not only because of its visual impact. It can be because of its gift with purchase (lightsaber). This helps to be more appealing, specifically to children. Most children do not have the buying power to buy it on their own. On the other hand, they have pester power which can be useful in this scenario. Lastly, a clip is a part of the free gift to keep the cereal fresh after opening. This can be attractive to the general audience because it adds convenience.
Promotional Movie Packaging for Boosting Sales 


In conclusion, using promotional movie packaging has several advantages. It benefits the company in terms of sales and brand image. Above all, it also benefits their customers. It helps them recognise the brand more, especially if they like the movie on the packaging.
Want to produce your own promotional movie packaging like this? Please contact The ODM Group to make an inquiry on promotional products and we'll make sure that you will be delighted with the results! To know more about our other services, please click for promotional product service.

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