Nestle Attracts Customers With Its Playful Custom Cereal Packaging

Nestle wows us again with its custom cereal packaging for its Cheerios cereals! As of now, Nestle is the largest food and beverage company in the world. They are well-know for producing healthy yet tasty cereals all over the world. What better way to promote its product and widen your customer audience than with the use of custom retail packaging?

 

What makes Nestle's Custom Cereal Packaging stand out?

• Stimulating Sales. The cereal packaging stands out to the general audience because of its Jurassic World: Fallen Kingdom design. The Jurassic Park movie series are extremely popular and with the release of a new Jurassic World film this June 2018, the hype has been re-ignited. This Movie Marketing can help you increase your profitability as you can free ride from the movie's popularity which attracts young and old customers. This is because it is a classic film that brings nostalgia.
• Customer Loyalty. Existing customers are more likely to remain loyal. This is because they are sparking their customers' interests. This means that their continuous repeated purchasing behaviours will be more probable and may even be willing to pay more.
• Playful Packaging. On the back of this promotional movie packaging, you can see the iconic dinosaur from Jurassic Park. This is a really fun idea because the user it allows the user to cut the dinosaur. After that, adults can turn it into a hand puppet which children can play with. This cut-out packaging appeals particularly to children and with their pester power, it can boost your revenues! This is an efficient way of utilising your cardboard packaging, making your customers believe that they are getting more.

What could be better?

In order to appeal to a wider market and attract sales, it is better if Nestle also use the other dinosaurs and turn it into collectible promos. This would surely increase the sales for this product as kids would want to collect all of them. It is also a good idea if Nestle offers a Gift with Purchase for this cereal to really grab people's attention. Check out Thumb Wrestler Toy – Promotions by Cereal Companies for example.


If you need more food packaging solutions to attract more attention and boost your sales, contact us at ODM Group. We are more than happy to help you blast off your new project! Our in-house design team, Mindsparkz, can create unique designs that will suit and capture your brand's style. With the help of our merchandising team, we can produce something high quality but still fit your marketing budget.

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Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets

Despicable Me and The Secret Life of Pets are two of the most popular movies for kids today. They have also released exclusive movie merchandise to promote their movies across wide demographics. Just recently, they released their own line of toiletries complete with eye-catching box packaging.

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets

Each boxed gift set is nicely-packaged and branded. Despicable Me gift set contains one bath gel anad one shampoo-conditioner with sponge as gift with purchase. The Secret Life of Pets gift set includes one liquid bath soap, one shampoo-conditioner, and a free promotional figurine.

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets

What we love about their promotion is their use of custom retail packaging and on-pack gifts. They gained lots of advertising benefits from putting together a toiletry collection. So, how did the gift set helped their movie marketing strategy?

Benefits of Using a Custom Toiletry Gift Set:

• Practical Products Attract More Customers: Customers are always looking for great deals. Moreover, with all the items they need inside the pack, customers don't have to scan the grocery shelves for these items, saving them time and energy.
• Familiar Designs Stand Out on Shelves: Since The Secret Life of Pets and Despicable Me are popular among kids and adults, the products did stand out on the shelves. The packaging alone compel customers to make a purchase.
• Furthers Brand Engagement: With exclusive merchandise, they make a stronger impression on their viewers. Thus, it increases viewership and sales on other merchandise. Moreover, it encourages young kids to take care of their bodies.
• Incentivizes Customers: The free on-pack gifts serve as rewards for purchasing. In turn, customers may give back by buying the DVD or watching the next movie installment.

We certainly love how Despicable Me and Secret Life of Pets spread good vibes through their custom retail merchandise. They help increase viewership, retain interests, anmd increase sales!

Should nyou need help for your own promotional projects, contact ODM! we can help from product brainstorming sessions to product design, to actual manufacturing of promotional products.

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