Cars is undeniably one of the most well-received Pixar-Disney animated movies of 2017. Fans from all over the world probably know all the characters' names by heart and they would probably recognize them on posters and other adverts.
The success of Cars 3 is partly due to its effective marketing effort. Check out your local department stores, and you'll surely find a host of movie merchandise that will unleash your inner fangirl/fanboy. You'll find Cars 3 images printed on mugs, bags, lunch boxes, shoes, school supplies, and even bed sheets. They have been doing this marketing strategy since the first installment, and the result is a huge fan base and cool Cars merchandise that is worth collecting!
Just recently, Soltan has started giving away one free Cars 3 promotional water bottle for every purchase of 2 Soltan products. In an effort to improve their sales, they also advertised this on their security scanners at the entrance. The strategy is, of course, simple, yet significantly helped both brands achieve great results.
What Can We Learn From This Collaboration?
- Strategic Placing of Adverts: Welcoming the customers are two security scanners with posters promoting "2 Soltan + Free Cars 3 Water Bottle" combo. The idea is simple but the impact is great as people are informed beforehand that they would get FREE Cars 3 merchandise when they buy 2 Soltan products. Visually and mentally stimulating, the adverts condition fans to buy the product once they enter the store.
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| Security Scanner Adverts and Cars 3 Promotional Water Bottle |
- Effective Use of POS Display: The use of POS display, reminded customers that they are getting a cool freebie when they purchase two of their products, hence, reinforcing their campaign. They are available in Boots, and knowing they have a lot of competitors, using a POS display gave them a chance to stand out.
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| Cars 3 Promotional Water Bottle POS Display |
- Convenient Promotion: Cars franchise was able to promote its latest installment even inside a drug store, so people are reminded to never miss the release date. The use of adverts and POS display is an effective way to gain attention and boost sales.
Cars 3 Promotional Water Bottle - Health Benefits: The promotional water bottle and Soltan skin protection product combination is a great way to promote healthy lifestyle. Customers will remember to drink lots of water and apply lotion or sunscreen before they head to the movie theater!
The use of promotional water bottle, POS display, as well as adverts have tremendously benefitted both Cars 3 and Soltan. Soltan has gained enormous exposure while Cars 3 enjoyed high ticket sales and huge following.
If you want to learn more about how promotional products can raise brand awareness, contact us today. We specialize in designing, sourcing and manufacturing promotional gifts as well as POS displays.
For new and ingenious promotional product ideas, read:
For new and ingenious promotional product ideas, read:
