With so many brands competing for shelf space, it could be hard to really stand out. What Star Wars and Firefly did was create a freestanding display and position it along the aisle for people to see. This way, shoppers will know that they are offering limited edition movie merchandise.
To further learn more about their winning strategy, we listed below the things we love about their game plan.
- More Customers - This is a great way for both brands to gain wider customer base.
- Lasting Power - With Star Wars' success, Firefly will gain massive brand recognition as well. Likewise, Star Wars become an invaluable part of their viewers' every day life.
- Brand Conversion - Having Star Wars designed on each of the toothbrush is a great way to stimulate brand conversion. Fans of the movie who haven't used Firefly before may be compelled to try the toothbrush and eventually become loyal customers.
- Improves Oral Hygiene - It's important to teach kids the importance of good oral hygiene but encouraging them to brush their teeth can be very challenging. But using popular movie characters may encourage them to pick the toothbrush up. They might enjoy using the toothbrush if they are from their favorite movie.
In conclusion, Star Wars was able to touch even their youngest viewers with their promotional toothbrush. The movie will always be remembered even after its release. Furthermore, collectors would certainly love to purchase these movie merchandise to add to their collection.