Welcome to Marketing Movies. A One-Stop partner for all your Marketing Movie needs. Our services include and not limited to Promotional Products for Movie Companies (DVD / Theatre). Merchandise for Movie Companies. Licensing image rights / co-branding. In-Movie Advertising and Product Placement.

Star Wars On-pack - Nestle Runs Cereal Marketing Promotions

Nestlé ran a promotional campaign for some British cereal favourites such as Cheerios and Shredded Wheat. Every cereal box purchase gives you a chance to win Star Wars special edition cereal products.

Star Wars On-pack Nestle Cereal promotion: A Timely Promotion
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion

How It Works?

Inside each pack is a unique code. Enter the code on the Nestlé website for a chance to win those limited edition prizes!This awesome promotion can be found in various UK supermarkets.

Star Wars On-pack Nestle Cereal promotion: A Timely Promotion
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion

Why we think the On - Pack Promotional of Nestlé is great?
  • The promotion is very timely and relevant since the new Star Wars movie has just been released on the big screen. Star Wars Episode VIII: The Last Jedi is breaking box office records. Thus, Nestlé saw this opportunity and created a promotion out of the positive hullabaloo.
  • Having a chance of getting something from your regular purchase makes the product more appealing. Consumers will greatly consider a product that offers incentives than a product that offers none. Consequently, consumers will most likely purchase the product that comes with a freebie.
  • Nestlé also considered producing varied items. They printed unique designs on different items. As a result, the variety of the free items entice the consumers to collect them all. This will result in repetitive or mass purchases. 
  • Apart from Nestlé, Star Wars also benefited from this collaboration. The franchise was able to easily promote its latest movie instalment to their target market without having to spend so much on typical adverts. This saves Star Wars from huge TV advert costs.
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion
Star Wars On-pack Nestle Cereal promotion: A Timely Promotion

Utilising this on-pack promotion greatly helped both Nestlé and Star Wars film. The Swiss brand got its fair share of the consumer market whilst Star Wars received an enormous exposure of their film. 

If you want to learn more about how promotional products can raise brand awareness, contact us today.  We can't get enough of on-pack cereal promotions.

Check out other Nestlé promotions

Cars 3 Promotional Water Bottle: A Smart Marketing Trick

Cars is undeniably one of the most well-received Pixar-Disney animated movies of 2017. Fans from all over the world probably know all the characters' names by heart and they would probably recognize them on posters and other adverts. 

The success of Cars 3 is partly due to its effective marketing effort. Check out your local department stores, and you'll surely find a host of movie merchandise that will unleash your inner fangirl/fanboy. You'll find Cars 3 images printed on mugs, bags, lunch boxes, shoes, school supplies, and even bed sheets. They have been doing this marketing strategy since the first installment, and the result is a huge fan base and cool Cars merchandise that is worth collecting!

Just recently, Soltan has started giving away one free Cars 3 promotional water bottle for every purchase of 2 Soltan products. In an effort to improve their sales, they also advertised this on their security scanners at the entrance. The strategy is, of course, simple, yet significantly helped both brands achieve great results. 

What Can We Learn From This Collaboration?

  • Strategic Placing of Adverts: Welcoming the customers are two security scanners with posters promoting "2 Soltan + Free Cars 3 Water Bottle" combo. The idea is simple but the impact is great as people are informed beforehand that they would get FREE Cars 3 merchandise when they buy 2 Soltan products. Visually and mentally stimulating, the adverts condition fans to buy the product once they enter the store.

Cars 3 Promotional Water Bottle: A smart Marketing Trick
Security Scanner Adverts and Cars 3 Promotional Water Bottle

  • Effective Use of POS Display: The use of POS display, reminded customers that they are getting a cool freebie when they purchase two of their products, hence, reinforcing their campaign. They are available in Boots, and knowing they have a lot of competitors, using a POS display gave them a chance to stand out. 

Cars 3 Promotional Water Bottle: A smart Marketing Trick
Cars 3 Promotional Water Bottle POS Display

  • Convenient Promotion: Cars franchise was able to promote its latest installment even inside a drug store, so people are reminded to never miss the release date. The use of adverts and POS display is an effective way to gain attention and boost sales.
    Cars 3 Promotional Water Bottle: A smart Marketing Trick
    Cars 3 Promotional Water Bottle
  • Health Benefits: The promotional water bottle and Soltan skin protection product combination is a great way to promote healthy lifestyle. Customers will remember to drink lots of water and apply lotion or sunscreen before they head to the movie theater!
The use of promotional water bottle, POS display, as well as adverts have tremendously benefitted both Cars 3 and Soltan. Soltan has gained enormous exposure while Cars 3 enjoyed high ticket sales and huge following. 

If you want to learn more about how promotional products can raise brand awareness, contact us today. We specialize in designing, sourcing and manufacturing promotional gifts as well as POS displays.

For new and ingenious promotional product ideas, read:

Despicable Me 3 GWP: Koko Krunch Creative Promo Gift

Despicable Me 3 is one of the top  grossing animated films of all time with $1,024,824,370 gross income. It's no surprise that the third movie franchise earned this big since considering the effort they put in promoting the movie. Just recently, Despicable Me 3 has collaborated with Nestle's Koko Krunch in an effort to boost movie sales and market reach. 

Despicable Me 3 GWP: Koko Krunch Creative Promo Gift
Despicable Me 3 GWP: Koko Krunch Creative Promo Gift 

The pair-up resulted in a fun and creative promo gift! Fans will get a Despicable Me 3 family photo clip for every purchase of Koko Krunch.

Despicable Me 3 GWP: Koko Krunch Creative Promo Gift
Despicable Me 3 GWP: Koko Krunch Creative Promo Gift 

Simple, yet it left a huge impact on their target market. Why do we love this promotional strategy? Below, we listed the pros of using this creative promo gift:

  • Nurtures Creativity: The cut-out photo frame is a great way to teach children to use art tools properly. For example, kids will learn how to handle the scissors safely and cut with precision. Perfect as an art project, this gift allows them think outside the box.
  • Great Marketing Tool for Both Products: In order to get the cool cutout frame, fans have to buy a box of Koko Krunch, which is being sold within supermarkets. As such, it not only promoted the movie, but it also helped improve the breakfast cereals' sales. Both Despicable Me 3 and Koko Krunch benefited from this marketing move.
  • Fosters Family Values: Family is the central theme of the movie, which resonates well with the Chinese market. It's a wholesome art project that kids and parents can easily make. Parents can guide their kids when cutting the frame and pasting their pictures, thereby nurturing parent-child bond. 
  • Promotes Healthy Eating: Kids are picky eaters. But seeing their favorite Despicable Me 3 character printed on the box could encourage them to not skip their breakfast. The characters are easily recognizable, which can help attract kids' attention. Because majority of the fans is kids, it's a great way to promote eating healthy foods for breakfast.
Creative, simple, and interactive, these qualities are what made this promo gift effective. It's proof that you don't have to have an elaborate or expensive promotional product to make a name in the business world. 

Love this clever idea? Or do you need fresh product ideas to promote your brand?  We can help you come up with new and creative promotional gift concepts and product designs to boost your promotional campaign. We are a one-stop shop that specialize in sourcing and manufacturing of promotional products. Feel free to contact us.

Explore other promotional product concepts relating to cereals. Here are other promotional ideas for you:

Star Wars Gift with Purchase campaign by Citi Card

Citi Card recently advertised in Singapore with such branded suit cases, travel bags and umbrellas as gift with purchase, which you will receive after paying with your citi credit card for a minimum of 2,000 Singapore Dollars.

If you spent between S$2,000 and S$4,999 between the 4th of November 2016 and the 15th of December 2016, you will get a free pair of umbrellas in the design of the Death Star from the movie. Spending the same amount between the 16th of December 2016 and the 26th of January 2016, will get you a nice duffel bag in the design of a Death Star.

You can get even a suitcase with a purchase of minimal S$5,000 in two different designs, depending when you spend this money. Within the 14th of November and the 15th of December will you get a suitcase with a death trooper design, within the 16th of December 2016 and 26th January 2017.

To promote with such promotional products will definitely increase the usage of the Citi Credit Card during and after this campaign. Not only the usage and therefore sales will increase with such a GWP campaign, but also the brand awareness and attention will increase through such a great marketing campaign.

Also is the chance on wining the trip to Orlando for 2 a really incentive characteristic of this competitive promotion. Promoting the service of a credit card with products, which can and will be used for travelling. This is a good way to link those services with the products you they use for advertising.

Using the design of Star Wars is great, as this movie has been really successful in the whole world for a long period. Therefore will this design on such products reach a broad target group and will make sure, everyone will talk about the movie as well as about the marketing campaign.

Interested how a movie can help you to spread the word around your brand and services? Feel free to contact us to learn more about marketing items and their benefits.

Free Captain America Sandwich Box by Lady's Choice

Lady's Choice recently advertised with a free Captain America sandwich box as a On-Pack promotion.

The movies about Captain America were really successful in the cinemas. Originated is this fictional super hero by Marvel Comics.

The stories about Captain America were spread through this comic into a broad target group in different countries and got a part of many childhoods.
Captain America was designed as a patriotically super-soldier who fought the axis powers and the war.

Lady's Choice used the popularity of this super-soldier to promote their brand. The Promotion with a Gift with Purchase of a sandwich box is great, as this is directly connectable with the product itself.

A sandwich box is being used every day and will gain a lot of attention by current and potential costumers. Such a On-Pack Promotion is because of this reasons a great idea to gain an increase to your brand and company and to attract the costumers with an incentive product.

Interested how promotional products can help you to promote your next movie? Feel free to contact us to learn more about marketing items and their benefits.

Warm Paste & Big Hero 6 Collaborative Marketing

The movie "Big Hero Six" got released in year 2014 and is about a young robotic prodigy who forms a robot combat to fight against a masked villain.
The Hero of this movie is Baymax, the robot on this packaging. This movie was really successful in Asia and Baymax got really famous, which is the reason you can still find it advertised in the Supermarkets of China.
Warm Paste & Big Hero 6 Collaborative Marketing
This robot has the purpose of being an medical robot in the movie, the combination with warm paste fits, because of that, perfectly.
This gives the customer a safe feeling that this warm paste will be very effective by suffering pain because of muscles or just a cold. 
Every doctor will confirm that the believe in your medicine is one of the most important things while being sick or having pain with muscles.
Interested how promotional products can help you to promote  your next movie? Feel free to contact us to learn more about marketing items and their benefits.

Marketing Movies Idea – Kellogg’s Giveaway Gift

Are you one of those people who do not miss any movie premiere and can’t imagine your life without watching movies? Than this marketing movies idea is absolutely for you! Get the chance to download your favorite movie in digital HD quality for free!

Agree that there are some movies we want to watch again and again. That’s why movie producers realize their movies promotional products and DVD disc’s to satisfy their customers. It is really cool when you have opportunity to watch your favorite movie at any time you want just by downloading it on flesh drive card or mobile device.

Besides you can always bring it with doesn’t matter if you go on a trip or just plan to visit your friend to watch this movie together. Therefore it is a great idea for promotional giveaway in order to increase sales.

All you need to get one of 30 different movies is just to purchase three specially marked packs of Kellogg’s products, find unique code printed inside each specially promo box. Three unique codes entitles you to one movie download - just choose any movie you want!

How this marketing movies idea can positively effect on brand promotion?
  • Boost your sales. During this promotion campaign Kellogg’s focuses on their target audience and offers them what they really need. Besides Kellogg’s exact product can be a great addition to movie watching. There are also opportunity to download different genres movies so this is a good promotional idea for all ages and sexes.
  • Brand value. Offering giveaway promo company can expect to improve brands reputation and make it more important for customers. In this situation customer need to buy 3 packs and it is enough to become favorable brand. Even when this marketing campaign will be finished they will choose Kellogg’s product among others.