Welcome to Marketing Movies. A One-Stop partner for all your Marketing Movie needs. Our services include and not limited to Promotional Products for Movie Companies (DVD / Theatre). Merchandise for Movie Companies. Licensing image rights / co-branding. In-Movie Advertising and Product Placement.

Minions marketing campaign pays off

If you are one of the few people who have not seen the advertisements and promotions, this may come as a shock. The Minions are here, and an estimated $593 million worth of advertisements and promotions means that they'll be here for a little while longer. The Minions, with the help of partners including Amazon, General Mills, McDonald's, Comcast and Snapchat, can now be found alongside anything that is basically yellow. 
Minions marketing campaign pays off
Recent box office recordings, show that this marketing gamble has paid off, with $100 million overseas and another $100 million expected for the US opening weekend. Although the film is mainly aimed at a younger audience, this heavy marketing has made sure that The Minions have gained everyone's attention. Movie marketing is famous for their large marketing campaigns and The Minions have been no exception. 
Minions marketing campaign pays off



T-shirt giveaway for Pixels from AMC theatres


Pixels is one of the most anticipated movie releases of the year. The plot is based around aliens invading earth, taking the form of characters from classic arcade games. The movie is set to be released on July 24th and in preparation for this, AMC theatres, has decided to have a t-shirt giveaway.

T-shirt giveaway for Pixels

As seen below the messages are printed with logos and text related to the movie. The humorous side to them means that people are more likely to be interested in them. Since the logo from the movie is printed on the t-shirts the brand awareness will increase.
T-shirt giveaway for Pixels
This means that the t-shirts will work as a type of advertisement which is why movie studios often give them away to websites. The websites will get more attention from this type of promotion as well meaning that it benefits both parties. T-shirts are one of the best promotional products due to their versatility. Basically any design can be printed on to them, meaning that they can be used by any brand.

Clever promotional campaign for the new Ant-Man movie

One of the most anticipated movie releases this year is Ant-Man, based on the Marvel comics with the same name. The main character is a superhero who has the ability to shrink in size but increase in strength. This has inspired the promotional campaigns leading up to the release of the movie.

Clever promotional campaign for the new Ant-Man movie
Small billboards were put up throughout Australia which generated a lot of attention from the media and fans, as seen in the picture above. The uniqueness and humour behind this promotion is what made it so successful. Since it has been noticed by such a large amount of people movie attendance is likely to be higher. The competitive nature of the film industry requires marketers to be creative in order to get attention from fans which they were successful with in this case.

Attract customers with this Disney-themed POS display

This POS display recently caught our eye when we were out shopping in Zhuhai.  While the product itself, domino sets, is fairly standardized the company has managed to differentiate themselves and add extra perceived value. The POS and game itself is themed with popular Disney characters, which is a good choice since the product is mostly aimed towards children.

Attract customers with this Disney-themed POS display

Promotional tools such as this are a good way of increasing brand awareness and attracting new customers. Even if your product is good, people might not be interested in it unless you promote yourself properly. POS displays are one of the most effective ways of doing this and a sure way of getting attention from your customers.

Attract customers with this Disney-themed POS display


Win your own Minion-themed merchandise with this giveaway

When Despicable Me was released in 2010 it wasn't the main character that became the symbol of the movie. Instead it was the small minions which belonged to evil mastermind Gru. These small, yellow things became incredibly popular among the fans. When the movie studio decided to create the latest sequel they realized that, and made a movie focused on them. Minions will be released later this year and a lot of companies have already jumped on the bandwagon by releasing minion-related merchandise. Companies such as McDonald's and Kinder are having giveaways and promotions based on the movie. Weekender - a website based out of Singapore are having a competition where customers can win beachballs and other merchandise.

Win your own Minion-themed merchandise with this giveaway
This is a good and timely giveaway. We are currently in the middle of summer and a lot of people spend their spare time at the beach. With a giveaway such as this - the brand name will get a lot of awareness since it will be exposed to a large audience. The movie will be released in a few weeks and promotions such as this are a good way of getting people's attention.

As Above So Below movie giveaway

After the release of As Above So Below, a horror movie based in the catacombs beneath Paris. The website 'Cinetv' decided to have a giveaway of products related to the movie. The prices included a waterproof backpack and a t-shirt with the logo and name of the movie on them. Fans hoping to win these items had to enter a competition on their website.

As Above So Below movie giveaway
This type of competition and giveaway is a good way of increasing awareness of your brand. It will give attention to both the website and the movie, which is why movie studios often hand these types of items out to different competitions. By having a name or logo on the product it works as a type of advertisement. Since these products are cheap and lasts for a long time they will give a high ROI. These reasons make them a popular promotional product and used by many companies in their marketing campaigns.

Be your own Toy Story character

Toy Story is a popular movie franchise amongst both kids and adults. They have always managed to come up with innovative ways of promoting their releases and the latest movie in the series, Toy Story 3, was no exception.

Be your own Toy Story character

With this POS display from Toy Story 3 you can pretend to be your own character from the movie. This is a unique and fun way to promote a movie, and has proven to be a hit amongst the fans. Not only does this grab the attention of people shopping in the store, they will then also spread the images to their friends and on social media. This will in turn generate extra awareness for the movie. Promotional products such as this is a good way of differentiating yourself from your competitors and ensuring that your release will be a success.