Welcome to Marketing Movies. A One-Stop partner for all your Marketing Movie needs. Our services include and not limited to Promotional Products for Movie Companies (DVD / Theatre). Merchandise for Movie Companies. Licensing image rights / co-branding. In-Movie Advertising and Product Placement.

Win at Movie Marketing Strategy with Promotional Water Bottles!

Are you a fan of the Marvel Cinematic Universe? 7-11 Hong Kong has partnered with Marvel Studios in a move to promote the "Avengers: Endgame" movie. This is part of its movie marketing strategy and has been proven to be a hit with Marvel fans.

To enjoy this promotion, customers have to spend HK$20 and purchase the bottle for HK$88. Alternatively, they can also purchase the bottle directly for HK$199 without any other purchase. These bottles are limited edition.

movie marketing strategy
Win at Movie Marketing Strategy with Promotional Water Bottles!

The custom water bottles are available in 3 stylish designs: Captain America, Iron Man and Black Panther. The bottles are insulated and made of stainless steel. They can hold 470ml of liquid and can keep hot and cold liquds cold for hours. Additionally, they have silicone rubber mats at the bottom to prevent slips.  Thus, they are perfect for quenching your thirst with your favourite hot or ice cold drinks!

movie marketing strategy
Win at Movie Marketing Strategy with Promotional Water Bottles!

Why is this movie marketing strategy effective?

  • Boost Sales: In order to redeem the water bottles, customers have to collect points when they make purchases in-store. In addition, they have to accumulate the points or choose to top-up an amount. Thus, this encourages customer spending and ultimately boosts sales.
  • Practical: Water bottles are a very universal promotional item which are used by many people in their everyday lives. They are great for school or the office. Thus, they make a good product for your movie marketing strategy.
  • Customer Recall: Adding on to the fact that water bottles are a part of our everyday lives, customers will surely think about your brand when they are using them. This helps in customer recall as they will be able to remember your brand.
  • Increase Brand Exposure: Movies have always had a large impact on marketing as they help to boost awareness and popularity. Therefore, it is always good to leverage on the popularity and buzz of movies for your marketing campaign. This is because you can greatly increase your brand exposure and visibility this way.
  • Stylish Design: The superheroes' symbol are featured on one side while the Avengers logo is featured on the other. The matte finish and simplistic design of the bottle makes it look sleek and is suitable for both men and women.
To conclude, movie merchandise has always been a fun and popular way to boost marketing strategies. Not only does it help to drive sales, it also promotes the movie and creates attention for the promotion. Fans of the movie will surely spend money to redeem merchandise from their favourite movies.

movie marketing strategy

Win at Movie Marketing Strategy with Promotional Water Bottles!

We can help...

Are you considering using movie merchandise to drive sales? ODM Group can help! We have years of experience in sourcing, designing and manufacturing promotional products. In addition, we have a dedicated team of in-house designers who will be able to assist with your design needs. Thus, you can be assured that we will deliver high quality services. Feel free to drop us an inquiry today!

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