Wednesday 5 September 2018

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets

Despicable Me and The Secret Life of Pets are two of the most popular movies for kids today. They have also released exclusive movie merchandise to promote their movies across wide demographics. Just recently, they released their own line of toiletries complete with eye-catching box packaging.

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets

Each boxed gift set is nicely-packaged and branded. Despicable Me gift set contains one bath gel anad one shampoo-conditioner with sponge as gift with purchaseThe Secret Life of Pets gift set includes one liquid bath soap, one shampoo-conditioner, and a free promotional figurine.

Despicable Me and Secret Life of Pets Boost Brand Reach With Custom Toiletry Gift Sets

What we love about their promotion is their use of custom retail packaging and on-pack gifts. They gained lots of advertising benefits from putting together a toiletry collection. So, how did the gift set helped their movie marketing strategy?

Benefits of Using a Custom Toiletry Gift Set:

  • Practical Products Attract More Customers: Customers are always looking for great deals. Moreover, with all the items they need inside the pack, customers don't have to scan the grocery shelves for these items, saving them time and energy.
  • Familiar Designs Stand Out on Shelves: Since The Secret Life of Pets and Despicable Me are popular among kids and adults, the products did stand out on the shelves. The packaging alone compel customers to make a purchase.
  • Furthers Brand Engagement: With exclusive merchandise, they make a stronger impression on their viewers. Thus, it increases viewership and sales on other merchandise. Moreover, it encourages young kids to take care of their bodies.
  • Incentivizes Customers: The free on-pack gifts serve as rewards for purchasing. In turn, customers may give back by buying the DVD or watching the next movie installment.

We certainly love how Despicable Me and Secret Life of Pets spread good vibes through their custom retail merchandise. They help increase viewership, retain interests, anmd increase sales!

Should nyou need help for your own promotional projects, contact ODM! we can help from product brainstorming sessions to product design, to actual manufacturing of promotional products.

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