Thursday 23 August 2018

Magazine Advertising with In Pack Gifts for Movie Buffs

Star Wars and Marvel got their young fans exciting collectible merchandise. Marvel Heroes magazine's Special Movie Gift Issue included an in pack gift- Dart Blaster Toy - while Star Wars included 2 foam rebel gliders, Boba Fett collectable figurine, 2 posters as gifts with purchase. The Kiddie magazines were spotted at a UK books and stationery store.

Magazine Advertising with In Pack Gifts for Movie Buffs

Utilising their magazines to promote their upcoming movies is certainly one of the best ways to reach out to their target market. We believe that magazine advertising can further improve brand awareness and the inclusion of gifts with purchase enhances brand interaction. Here's why:

  • It's tangible and can sustain the excitement of  fans as they anticipate the release of the new magazine issue and the movie.
  • Moreover, the addition of toys and other exclusive merchandise make the fans even more eager to watch the movie.
  • The promotional toys certainly make great collectible items because they were given away as a special gift. In time, their value will increase and will be considered as a limited edition item.
  • We are certain there are special articles and interviews about the upcoming movies in the magazines that are not published online. As such, getting this special issue is like allowing customers into a secret, making them want to watch the movie even more.
Magazine Advertising with In Pack Gifts for Movie Buffs

In conclusion, we believe that marketing movies through magazines and the use of in-pack gifts can help in their promotion. Although the invention of internet makes it possible to replay past interviews and show articles about the movie, nothing can beat the feeling of owning a copy of a magazine that featured their favorite movie, complete with exclusive merchandise and never before seen interviews/photos of their favorite characters. The excitement that comes with anticipating the next issue is priceless! Unlike TV, printed magazines can be kept and reread every once in a while. And when they're not connected to the internet, they can just flip through the pages of the magazine and enjoy reading.

If you want to learn more about marketing movies with promotional products, please check out our blog. We have hundreds of case studies that you might find interesting. You may also visit The ODM Group website to see some of our previous projects and thousands of case studies that might help your business promotions.

3 Reasons Why Pokémon's New Release Collection Makes Fans Go "Gotta Get 'Em All!"

For its 25th anniversary, the Pokémon franchise has announced collaborations with different brands for special promotions and merchandise ....