Monday 20 August 2018

Despicable Me 3 Wowed Customers with Exciting Contest Giveaways

Last year, Despicable Me 3 had collaborated with Weetabix Cereal to promote their latest movie installment. Despicable Me had set up an on-pack contest where customers got a chance to win high quality contest giveaways.

Despicable Me 3 Wowed customers with Exciting Contest Giveaways

Joining the contest was easy. All the customers had to do was find their unique code in their cereal boxes. Then they would need to visit and finally enter their code for a chance of winning hourly prizes. Remote controlled drone, flying unicorn, and night vision goggles were up for grabs.

Despicable Me 3 Wowed customers with Exciting Contest Giveaways

We love this movie marketing tactic because:

  • Appealing: Weetabix and Despicable Me are popular among kids and kids at heart, more so the customer incentives being given away. This is important when building a solid fan base.
  • Items are of High Quality: The products are more high end and can be seen as worth the few dollars they spent on their cereals.
  • Encourages Healthy Eating: Kids can be very picky sometimes. The prizes serve as a unique incentive for kids to eat and finish their cereals. This way, they are compelled to buy a new box of cereals until they win.
  • Associate the Film and Cereal Brand with Cool Gifts: The excitement that comes with entering online contests drives customers to buy more! Moreover, even after the contest, their experience will get them to associate the brands with cool gifts!
  • Fun and Engaging: Such promotions are fun and engaging as it involves active participation in the part of customers. This means continuing exposure to the brands from the time they purchased their box of cereals until they win despicable Me's exclusive merchandise.
In conclusion, this promotional strategy by Weetabix and Despicable Me 3 is truly effective and compelling. If you want to achieve the same success, contact ODM  today.

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