- Strategic Placing of Adverts: Welcoming the customers are two security scanners with posters promoting "2 Soltan + Free Cars 3 Water Bottle" combo. The idea is simple but the impact is great as people are informed beforehand that they would get FREE Cars 3 merchandise when they buy 2 Soltan products. Visually and mentally stimulating, the adverts condition fans to buy the product once they enter the store.
|Security Scanner Adverts and Cars 3 Promotional Water Bottle|
- Effective Use of POS Display: The use of POS display, reminded customers that they are getting a cool freebie when they purchase two of their products, hence, reinforcing their campaign. They are available in Boots, and knowing they have a lot of competitors, using a POS display gave them a chance to stand out.
|Cars 3 Promotional Water Bottle POS Display|
- Convenient Promotion: Cars franchise was able to promote its latest installment even inside a drug store, so people are reminded to never miss the release date. The use of adverts and POS display is an effective way to gain attention and boost sales.
Cars 3 Promotional Water Bottle
- Health Benefits: The promotional water bottle and Soltan skin protection product combination is a great way to promote healthy lifestyle. Customers will remember to drink lots of water and apply lotion or sunscreen before they head to the movie theater!
For new and ingenious promotional product ideas, read: