Despicable Me 3 is one of the top grossing animated films of all time with $1,024,824,370 gross income. It's no surprise that the third movie franchise earned this big since considering the effort they put in promoting the movie. Just recently, Despicable Me 3 has collaborated with Nestle's Koko Krunch in an effort to boost movie sales and market reach.
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| Despicable Me 3 GWP: Koko Krunch Creative Promo Gift |
The pair-up resulted in a fun and creative promo gift! Fans will get a Despicable Me 3 family photo clip for every purchase of Koko Krunch.
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| Despicable Me 3 GWP: Koko Krunch Creative Promo Gift |
Simple, yet it left a huge impact on their target market. Why do we love this promotional strategy? Below, we listed the pros of using this creative promo gift:
- Nurtures Creativity: The cut-out photo frame is a great way to teach children to use art tools properly. For example, kids will learn how to handle the scissors safely and cut with precision. Perfect as an art project, this gift allows them think outside the box.
- Great Marketing Tool for Both Products: In order to get the cool cutout frame, fans have to buy a box of Koko Krunch, which is being sold within supermarkets. As such, it not only promoted the movie, but it also helped improve the breakfast cereals' sales. Both Despicable Me 3 and Koko Krunch benefited from this marketing move.
- Fosters Family Values: Family is the central theme of the movie, which resonates well with the Chinese market. It's a wholesome art project that kids and parents can easily make. Parents can guide their kids when cutting the frame and pasting their pictures, thereby nurturing parent-child bond.
- Promotes Healthy Eating: Kids are picky eaters. But seeing their favorite Despicable Me 3 character printed on the box could encourage them to not skip their breakfast. The characters are easily recognizable, which can help attract kids' attention. Because majority of the fans is kids, it's a great way to promote eating healthy foods for breakfast.
Creative, simple, and interactive, these qualities are what made this promo gift effective. It's proof that you don't have to have an elaborate or expensive promotional product to make a name in the business world.
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