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Game Of Thrones Limited Edition |
In the limited edition Blu-ray version of 'Game of Thrones: Season 4' they give a promotional doll of the key characters throughout the series.
The doll itself is likely to make fans of the show purchase the more expensive Blu-ray version of season 4, whereas they likely would've planned to purchase the cheaper DVD version. So it adds an extra incentive for fans to spend more, and drives impulse sales.
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Game Of Thrones Limited Edition |
As an on-pack gift, it also greatly increases the perceived value of the Blu-ray box set, which means they're able to charge substantially more for the entire set than they would just the DVD alone - which will increase profit margins.