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Star Wars: A Guide to a Memorable Marketing Campaign

The new part of the highly-anticipated space saga Star Wars: The Force Awakens without a doubt has had marketing campaign almost as great as the film itself.

Walk down any high street, into any shopping centre or any supermarket and there, according to CNN, is a 66.69% chance that you will find something Star Wars related. The most common are POS outside and in-store displays, or adverts on the product packaging, helping stimulate sales and importantly getting the Star Wars franchise out there.
Star Wars: A Guide to a Memorable Marketing Campaign
Following up the world release on December 18, the film opens in China tomorrow, on January 9 and the epic promotional campaign here is in a full blossom. Huge digital POS displays, free gifts and giveaways – it seems that Stormtroopers and Yodas are everywhere.

The huge area with official Star Wars merchandise was found in Tee Mall shopping centre in Guangzhou, China.
Star Wars: A Guide to a Memorable Marketing Campaign
Metal figurines of the beloved characters, huge TV-screens showing teasers, branded mugs, T-shirts, bubble-heads, and stand with light sabers which you can use to take photos with or have a quick fight with an opponent – everything you can imagine to entertain and satisfy the true fans.
Star Wars: A Guide to a Memorable Marketing Campaign
And at the entrance to the trade mall another highly impressive promotion – the realistic full size model of a Tie Fighter battle spaceship.
Star Wars: A Guide to a Memorable Marketing Campaign
In general, Disney have done a great job and this is a lesson that other industries and other companies can learn. Their promotional campaign is about effective marketing, good product development and taking benefits from Star Wars lovers enormous nostalgia.
Star Wars: A Guide to a Memorable Marketing Campaign
Disney also succeeded in terms of branding the movie - a good promotional move was to bring toys to the marketplace before the film was actually available.

The latest Star Wars movie broke the $1 billion mark before fans in China could see it, but producers anticipate "The Force Awakens" will play very well in the world's second-biggest film market.

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