We are all aware that the Spiderman Movie installment is always a box-office hit. But, the movie marketers are not too complacent and they all know that they could even improve the movie's marketing. This time, the team collaborates with one of the worlds fast food giant - McDonalds. They offer customers promotional toys.
Customers dine in Mcdonalds, then gets to choose between the Spiderman promotional toys. It's a pretty simple gift with purchase campaign but it sure is effective.
What do we think of Promotional Toys?
Giving out custom toys is a good way to get a positive response for your company. Everyone loves to have fun! In Spiderman's case, when they receive the Spidey toys, they'll be more excited to watch the movie. Also, this collaboration between McDonald's and Spiderman is a sure win move for both brands. They'll both reap positive effects for their respective brands.
Why Do We Love Spiderman's Promotional Toys?
- Creative - The concept is exceptional. The marketers behind Spiderman know that their target market are kids and kids at heart. Hence, they've partnered up with McDonald's and offered their custom toys as freebies for McDonald's Happy Meal.
- Customisable - Well, Spiderman did really good at customisation as they've created toys out of their characters. It's really good and everyone loves it. Their toys do not look cheap as it's made from quality materials.
- Variety - Lastly, Spiderman and Mcdonald's offer a variety of toys. It's not just a simple freebie but a collectible promo. This is really beneficial because this encourages customers to dine more in Mcdonalds to complete the set. And at the same time, Spiderman gets the attention they needed.
Overall, this collaboration between these giant brands is perfect. Spiderman isn't just promoting their movie they're also helping McDonalds get more customers. It's a good partnership.
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