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Planet Of The Apes Caesar's Warrior Collection |
Primarily it'll drive sales from fans of the franchise, as they'll want the replica of the lead role in the movie, as well as having the huge collection of films that come with the box set, including the first film, Rise Of The Planet Of The Apes, on Blu-ray, DVD and Digital HD, and the most recent film, Dawn Of The Planet Of The Apes, on 3D Blu-ray, Blu-ray and Digital HD!
To add further incentive, there's also a new, limited edition, 32-page booklet which explores how they were able to create such an accurate and life-like replica of the main character, Caesar. Along with the booklet, there are four ape collectible character cards and hours of special features.
So all of these special promotions were primarily given in order to drive sales of the box set, which costs considerably more than the movie alone, due to the much higher perceived value.
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Planet Of The Apes Caesar's Warrior Collection |
The reason this is beneficial is due to the fact that all these gifts will increase awareness of the film, which in turn will lead to more people paying to watch it, either in theaters or by purchasing the DVDs. So this marketing campaign has both long and short term benefits.