Monday 23 March 2015

Planet Of The Apes: Caesar's Warrior Collection

Both Rise and Dawn of the Planet Of The Apes are remakes of the 1968 classic 'Planet Of The Apes', but with ever evolving technology, the creators were able to create incredibly realistic looking apes, as can be seen from the on-pack replica, in the DVD box set below.

Planet Of The Apes Caesar's Warrior Collection
Planet Of The Apes Caesar's Warrior Collection

This 'Warrior Collection' was a marketing campaign, that had numerous benefits for the creators of the film.

Primarily it'll drive sales from fans of the franchise, as they'll want the replica of the lead role in the movie, as well as having the huge collection of films that come with the box set, including the first film, Rise Of The Planet Of The Apes, on Blu-ray, DVD and Digital HD, and the most recent film, Dawn Of The Planet Of The Apes, on 3D Blu-ray, Blu-ray and Digital HD!

To add further incentive, there's also a new, limited edition, 32-page booklet which explores how they were able to create such an accurate and life-like replica of the main character, Caesar. Along with the booklet, there are four ape collectible character cards and hours of special features.

So all of these special promotions were primarily given in order to drive sales of the box set, which costs considerably more than the movie alone, due to the much higher perceived value.

Planet Of The Apes Caesar's Warrior Collection
Planet Of The Apes Caesar's Warrior Collection
Although there are other aspects to take into consideration when running a marketing campaign such as this, one of these aspects is the awareness. In the Planet of the Apes box set, everything they have given is related to the franchise and branded with the films title, such as the DVD's, the replica and the booklet, many of which are considered collectables - so will be kept safely on display for years to come.

The reason this is beneficial is due to the fact that all these gifts will increase awareness of the film, which in turn will lead to more people paying to watch it, either in theaters or by purchasing the DVDs. So this marketing campaign has both long and short term benefits.

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