This on-pack promotional t-shirt was used as a promotional gift for the blu-ray and UltraViolet versions of the relatively new comedy 'This is the End', staring James Franco, Jonah Hill, Seth Rogan, Jay Baruchel, Danny McBride and Craig Robinson.
|On-Pack Promotional T-Shirt|
Firstly, consumers who buy the DVD were likely to be already looking to purchase it or another comedy, but the free promotional t-shirt adds an extra incentive to spend more on the limited edition version, as well as leading to more impulse purchases, which will ultimately increase sales.
It will also raise awareness of the film, and the fact it's funny, as the free promotional t-shirt has a hilarious quote from the film on it, so that may lead to others watching and purchasing the film. Along with this, it will likely have high visibility, as it's likely to be worn in public.
For these reasons, we feel free promotional t-shirts would be perfect for in either a giveaway, gift with purchase or an on pack promotion like 'This is the End' has used in their marketing campaign.