Earlier this month saw the long awaited 007 Bond Movie, SKYFALL released onto Hong Kong screens to gala premieres of purring Aston Martin engines and the elegance of Omega watches.
|Classic Omega, quintessentially 007. A long standing partnership.|
The Omega Gala Premiere party was held at the lively Parisian brasserie French Window at the IFC in Central, with many of Hong Kong's socialites and celebrities turning up in force to show their support. Featured in Hong Kong Tatler, Anthony Sandstrom and Sean Lee-Davies modelling Omega signature pieces.
Many of the luxury brands seen in the film, Omega, Aston Martin and Swarovski a few of the major names owning prime real estate in the region and a stronghold on Hong Kong's retail market. Providing the the Bond film strong marketing and sales platform for Hong Kong and many of China's young and affluent shoppers.
MF Jebsen Automotive Ltd, the exclusive dealer for Aston Martin in Hong Kong hosted their opening party and Gala Premiere at the Cyberport, showcasing the iconic Aston Martin DB5 along with the new model Vanquish.
Product placement and merchandising has been a long standing partnership marketing strategy for the James Bond film series.
A great example of the merchandising activities is the website www.jamesbondlifestyle.com, they offer an extensive selection of branded gifts and products inspired or featured in the film.
For example below, Monopoly James Bond 50th Anniversary Editions by Hasbro, can also be purchased on www.amazon.com
Image courtesy of www.jamesbondlifestyle.com