If you are one of the few people who have not seen the
advertisements and promotions, this may come as a shock. The Minions are here,
and an estimated $593 million worth of advertisements and promotions means that
they'll be here for a little while longer. The Minions, with the help of
partners including Amazon, General Mills, McDonald's, Comcast and Snapchat, can
now be found alongside anything that is basically yellow.
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| Minions marketing campaign pays off |
Recent box office recordings, show that this marketing
gamble has paid off, with $100 million
overseas and another $100 million expected for the US opening weekend. Although the
film is mainly aimed at a younger audience, this heavy marketing has made sure
that The Minions have gained everyone's attention. Movie marketing is famous
for their large marketing campaigns and The Minions have been no exception.
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| Minions marketing campaign pays off |
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