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Marvel: On-Pack Badge Promotional Gift

Marvel are currently running a promotional campaign, that we spotted in Carrefour, China. In this campaign, Marvel are giving away an on-pack pin badge, in order to promote their new movie - Avengers: Age of Ultron.

Marvel: On-Pack Badge Promotional Gift
Marvel: On-Pack Badge Promotional Gift

When consumers purchase the potato chips, then get a free badge, each of which has a different character from the movie on. These different characters will make consumers want to collect them all, especially their target audience, teenagers.

On-Pack Badge Display
On-Pack Badge Display

The pin badges make a fantastic on-pack promo gift for a number of reasons:
  • The badges will often be worn in public by teenagers, this will drastically increase the spread of awareness of this film.
  • Badges are very inexpensive, so can be offered either in a giveaway, or as in this case - an on-pack promo.
  • They add incentive. A free on-pack promotional gift will make consumers more likely to purchase Marvels potato chips, rather than competitors chips.
  • As Marvel has done, you can print different designs or characters on each badge to entice consumers to collect them all. This will increase repeat purchases.
Marvel: On-Pack Badge Promotional Gift
Marvel: On-Pack Badge Promotional Gift