Game Of Thrones Limited Edition

The wildly popular five season show, Game Of Thrones, is currently running a promotional campaign to further increase sales and awareness of the show.

Game Of Thrones Limited Edition

In the limited edition Blu-ray version of 'Game of Thrones: Season 4' they give a promotional doll of the key characters throughout the series.

The doll itself is likely to make fans of the show purchase the more expensive Blu-ray version of season 4, whereas they likely would've planned to purchase the cheaper DVD version. So it adds an extra incentive for fans to spend more, and drives impulse sales.

Game Of Thrones Limited Edition

It also spreads awareness, as it may very well be left out on display in consumers homes, so when asked what it is, it will spread the name of the show, which will ultimately lead to more viewers and sales.

As an on-pack gift, it also greatly increases the perceived value of the Blu-ray box set, which means they're able to charge substantially more for the entire set than they would just the DVD alone - which will increase profit margins.