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Batman Collectors Edition Box Set

The Batman series is one of the most highly anticipated and popular film and comic series' in the world. This prestige didn't occur through luck, it was achieved through years of producing top quality films and having a very strong marketing team, as can be seen with their latest promotional gifts, that they include in their 'Blu-Ray Ultimate Collectors Edition', which are used to entice consumers to purchase the limited edition box set.

Batman Collectors Edition Box Set
Batman Collectors Edition Box Set

Included in the Collectors Edition are:
  • 5 Original, Frameable villain Prints - many avid watchers of Batman have a favorite villain throughout the films or comics - so this promotional product is particularly appealing to these consumers who want a print they won't be able to get anywhere else.
  • A 48 page, hardback photo book, with rare pictures from the films - anyone who enjoys the Batman Saga will want to see rare or unseen pictures, so this photo books appeals to a wider audience.
  • 6 discs - the trilogy of Batman films containing Christopher Nolan (Batman Begins, The Dark Knight and The Dark Knight Rises, along with a special feature disc for each film). As with the photo book, the films and special features will appeal to a huge audience of those who like the films and want to see behind the scenes.
  • Collectable replicas of the Batmobile, Batpod and Tumbler. These will appeal to collectors specifically, but have a high perceived value, so will likely be appreciated by all consumers.
Batman Collectors Edition Box Set
Batman Collectors Edition Box Set
It may seem generous to give away such a large amount of high-end Batman memorabilia, but there's a marketing element behind this. The creators of Batman, DC Comics, knew that these products will be kept and will benefit them for years to come.

The Dark Knight Trilogy - Collectors Edition Box Set
The Dark Knight Trilogy - Collectors Edition Box Set
 
It benefits them due to the fact that these promotional products will always have the Batman & DC Comics branding on them, which means it will improve their brand awareness, as well as increasing the strength, quality and image of their brand, in the eyes of consumers. An added bonus is that they have the potential of being highly visible when customers show their friends for example - so for DC Comics, this is free advertising.